BWS began operations in June 2001 as a local neighbourhood bottleshop. BWS is a brand of Woolworth’s Endeavour Drinks Group which also includes Dan Murphy’s cellarmasters and Pinnacle Liquor. The Freestanding Liquor Division of Woolworths was distinguished from the former Woolworths Liquor and Safeway Liquor stores (VIC), in that it stands alone from Supermarkets
As of June 2014, BWS has over 1,200 stores Australia wide, a majority including the ALH Group sites. They recently have been buying and converting independent liquor stores such as Darlinghurst Cellars along Oxford Street near Hyde Park Sydney. BWS owns several beer brands including John Boston, Tun, Arc Valley and Sail & Anchor through Pinnacle Drinks.
As of 2017, BWS has over 1,300 stores Australia wide.